is a sort of a choose your own adventure watch brand. you pick the size, strap colour and finish you want – and that’s the watch you get. it’s fun building your own watch… i think i would pick the smallest face, in gold, with a blush pink strap. or black! or navy?? like many good things in this world it was started by a who couldn’t find the watch they wanted.
We wanted a watch that was clean and timeless without being too serious, thoughtfully-detailed without overt branding, attainably-priced yet still well-constructed; a watch that was for the every person and every occasion – accessible online without noise or fuss. We couldn’t find one. So we designed one ourselves. We started sourcing – scouring tanneries from the U.S. to Australia, finding factories in China that machine the highest-grade steel, and testing movements from Japan to Switzerland.
build your own watch . and if you do, enter the code MISSMOSS and you’ll get a free additional strap with your purchase – till the end of January. thanks, Tinker.