is a London based label with Russian origins, by designer Anna Pitchouguina. i love the combination of gold and pale pink and grey, and especially love the detailing on many of these pieces – making them interesting yet wearable.
‘Pitchouguina’ is a label based on emotions. It draws inspiration from everyday moments, everyday people, random words, awkward smiles and all the little things that can so easily go unnoticed. We aim to create wearable garments that will make memories and play a subtle but important part in our daily lives. With Russian roots and a studio in London we let our melancholic dreams inspire our clothing. By our own choice we are a little naïve, and maybe a little obsessed.